Lay’s Potato Chips in Hungary (A): Creating Awareness and Building (Japanese) Japanese Harvard Case Solution & Analysis

Lay's Potato Chips in Hungary (A): Creating Awareness and Building (Japanese) Japanese  Case Solution

This is just an excerpt. This case is about   Marketing

Abstract:

Lay's was a 2nd mover when it presented its potato chips to quickly progressing post-communist Hungary. By placing money into its potato chip bags, Lay's increased sales significantly and completely (i.e., likewise post-promotion).

Pedagogical Goals:

Second, using numerous mental ideas (e.g., attention, memory, classification, just-noticeable-difference, causal attributions) to marketing and customer analysis. Case A (5 pages) need to be checked out at house prior to the course, cases B1 to C are in-class product.

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