In this interview, the director of Wharton Center for Risk and Decision Sciences explains why the private sector should take the lead in ensuring a safe environment, and how our increasing interconnectedness of species risk. In an interview to be affected very event preparedness and safety, as will soon become a marketing argument. It is time to get creative, said Kerjan, and the first step is to recognize that the problem of large-scale risks have become vital strategy and policy issues for key stakeholders - companies, governments, non-governmental organizations and the media. The main thing, he says, may be the ability to imagine and work more collaboratively, as 9/11 Commission report is very clear.
This article Rotman Magazine. "Hide
by Erwann Michel-Kerjan Source: Rotman School of Management, 4 pages. Publication Date: 01 May 2007. Prod. #: ROT042-PDF-ENG
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