Nobel laureate Herbert Simon introduced the concept of bounded rationality, "as" a behavioral model in which human rationality is very limited situations and human processing power. In this article, the authors believe that the mind can also be limited, and that it happens when people do not see, seek, use or disclose highly relevant and easily understood information during the decision-making process they describe three types of limited awareness: .. inattentional blindness, blindness and change focalism As the authors show, the failure to recognize these psychological limitations are even more dangerous than the restriction itself.
This article Rotman Magazine. "Hide
by Dolly Chugh, Max H. Bazerman Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2007. Prod. #: ROT044-PDF-ENG
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