Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise (French) French Case Solution
Abstract:
This case follows the development of Richard Branson from his early times as the editor of his own student publication to his present status as founder and Leader of the Virgin Group. It pays attention to the iconoclastic, yet exceptionally effective, monitoring design and company philosophy of a man who has turned into one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented due to the personal interview with Richard Branson and the video consultation with Branson and his two handling administrators, Robert Devereux and Trevor Abbott.
Pedagogical Objectives:
This case follows the development of Richard Branson from his early times as the editor of his own student publication to his present status as founder and Director of the Virgin Group. It concentrates on the iconoclastic, yet incredibly efficient, management style and business approach of a man who has turned into one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented by the personal interview with Richard Branson and the video interview with Branson and his two managing directors, Robert Devereux and Trevor Abbott.
This is just an excerpt. This case is about Entrepreneurship
published: 01 Jul 2005
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