X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) Case Solution
Three years after introducing his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons launched promoting goods on Amazon.com's third-party Industry and online sales increased speedily. Over time, X Fire observed that products of which it had once been the only supplier were now being sold by Amazon straight from X Fire's suppliers, successfully cutting X Fire out. Amazon was also ignoring the least possible advertised price (MAP) set by manufacturers. How should X Fire protect in itself? Now Amazon agents were coming close to X Fire to encourage them to available on Amazon's smaller but increasing Canadian Industry. How should X Fire react to this prospect?
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: January 30, 2017
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