April 9, 2005 the world's leading direct sales cosmetics company, Avon, received exclusive rights from the Chinese government to test direct selling model in China. This gave Avon rare opportunity to expand your business, especially given that the demand for cosmetics in China increased in recent decades. Since China banned direct sales model in 1998, Avon has successfully adopted the traditional sales model of boutiques and stores counter. Although the direct business model worked well for Avon in almost all other markets in the world, the traditional sales model has been very successful in China. As the Avon to take this opportunity of direct sales in China? "Hide
by Zhigang Tao, Dongya Li, Isabella Chan Source: University of Hong Kong, 12 pages. Publication Date: May 26, 2007. Prod. #: HKU705-PDF-ENG
Related Case Solutions & Analyses:
Savage Beast (A1)
House of Tata: Acquiring a Global Footprint
Palm (B): 2001
Selling Biovail Short
Northern Forest (F): Policy Alternatives
Leading the Josie Esquivel Franchise (B)
Mall of America (B)
Note on the FDReview Process for Medical Devices
Set Up Remote Workers to Thrive
Sustainability Challenges in the Shrimp Industry (A)
