In eight quarters of operation, proprietary market forecast Google, and determined to make an accurate prediction of future events that are of interest to the company. Google must now determine how to increase participation in the market, and how to best use their forecasts. "Hide
by Peter A. Coles, Karim R. Lakhani, Andrew McAfee Source: HBS Premier Case Collection 21 pages. Publication Date: May 30, 2007. Prod. #: 607088-PDF-ENG