Puma's Challenge to Maintain Leadership in India Case Solution
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: March 22, 2016
In 2015, Puma ended up being the market leader in sportswear sales in India, leaving Adidas, Reebok, and Nike behind for the very first time considering that Puma got in the market. While Puma moved ahead of Adidas to end up being the leading sportswear brand name in India, the market developed and ended up being competitive. Puma required to continue innovating its marketing methods to hold onto its leadership position. Could Puma enhance its branding and support its market position regardless of continuing competitors from developed brand names and brand-new competitors from domestic business?
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