Full Psycle: Getting Somewhere By Going Nowhere (B) Case Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: October 17, 2016
Supplement to case SCG519. This is an extra case to "Getting Somewhere by Going Nowhere: Full Psycle" and is created to be dispersed throughout the class period. Paul Harmeling exists with a deal to franchise his effective physical fitness studio chain. The case explains the reasoning behind his choice to pursue this deal, the subsequent settlements, and the possible intricacy and expense associated with establishing a franchise.
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