Deck is an American multinational supplier to the automotive industry. It is part of a joint venture in Romania, which, in October 2006, should be expanded to meet the growing needs of Renault-Dacia and his highly successful new cars in the world, Logan. But the question of the expansion of the joint venture showed that the joint venture does not meet many of the global production of the deck and the criteria for doing business. Currently, he aggressively pushed to expand their customer investments in small, local market, which can not provide sufficient financial results in order to justify the investment.
This study Thunderbird Case. "Hide
by Michael Moffett, Gregory C. Unruh Source: Thunderbird School of Global Management 11 pages. Publication Date: June 27, 2007. Prod. #: TB0071-PDF-ENG