Wine in China: The Wild West of the Far East Case Solution
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: September 09, 2016
The function of this case is to highlight why Napa Valley wine manufacturers discover it both tough and tempting to go into the expanding Chinese wine industry. While the Chinese customer has an attraction in foreign wine and substantial discretionary earnings, logistical, regulative, and cultural barriers avoid Napa Valley wineries from quickly going into the market and accomplishing financial success. Prior to 2013, an approximated 80 percent of high-end wine imported into China was dispersed as presents, and utilized to assist seal partnerships and offers. Now worldwide wine manufacturers are left to question how Chinese need for foreign wine will alter as an outcome of these wider regulatory modifications.
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