AnswerDash (Abridged) Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: August 28, 2016
It is 2014 and AnswerDash, a start-up backed by equity capital, has actually not seen the prevalent adoption of their online self-service client assistance option that they were anticipating based upon early success in assisting customers conserve and produce significant quantities of cash. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are reviewing their go to market method to figure out ways to develop a practical organisation from their cutting-edge innovation. The case raises problems in entrepreneurship and B2B marketing like evaluating financial worth to the client, creating optimum cost metrics, lining up rates with marketing method, consumer life-time worth, business selling, and affecting development adoption.
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