Kaps Ice Cream: Should It Enter the Premium Segment? Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: September 15, 2016
On November 1, 2015, the 4 creators of Kaps Foods India Private Limited (Kaps) welcomed external organisation specialists to a company technique conference. They thought that the market would constantly think about Kaps a regional brand name, which was not perfect for moving into the premium market. The 4 partners had a number of alternatives and concerns to go over and contemplate with experts. Ending up being a leader in the ice cream market in the main Indian state of Chhattisgarh was a happy accomplishment for the group, however exactly what brand-new marketing factors to consider would be included in going into the premium market?
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