Full Psycle: Getting Somewhere By Going Nowhere (A) Case Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: October 17, 2016
Paul Harmeling, an investment banker, pursues his passion for indoor cycling ("spinning") and launches the Full Psycle fitness studio. After the third location opens, it is clear that the early success can be attributed to exclusive technology rights and Harmeling's personality and enthusiasm.
As Harmeling prepares to take the brand to a national level, the case explores the challenges of replicating this success across multiple locations. The case also examines the five expansion strategies available to Harmeling and the potential trade-offs each offers.
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