Value Innovation By Chobani Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: October 26, 2016
Founded in 2005, Greek yogourt maker Chobani utilized value development to become the top yogourt brand name in the United States by 2011. Nevertheless, due to some inner issues including an absence of skilled specialists and funds, and external elements such as competitors and decrease in demand, Chobani lost its market share to rivals beginning in early 2013.With assistance from a personal endeavor company, Chobani took a number of actions to turn things around by 2016. Will Chobani have the ability to restore its management position moving forward? If so, how will it sustain its development? Arpita Agnihotri is connected with Northland College. Saurabh Bhattacharya is connected with Newcastle University.
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