Description (IFL) International League fight in the formation and growth of mixed martial arts (MMA) industry in 2007 and ends in a dilemma about what the company should do strategically in order to survive. After going public, the company faced competition from a variety of new small players like himself, and the dominant player in UFC (Ultimate Fighting Championship). The company fell below break-even, its task was to find one or more types of revenue streams in order to "save" themselves before writing through its remaining cash reserves. Assesses the typical sources of revenue sports companies such as television, team sponsorships, league sponsorship, advertising, merchandising, and live events arena. Each strategic direction is assessed with regard to its proper operating model, the cost of dispersal (especially considering the position of the UFC), and sustainable barriers to entry. Looks at the typical tasks of running a publicly traded company in a strategic pinch hit, looking at the situation in the IFL. "Hide
by George Foster, Patrick Arippol Source: Stanford Graduate School of Business 37 pages. Publication Date: August 3, 2007. Prod. #: E265-PDF-ENG
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