Four-year-old cosmetics company is experiencing difficulties typical company evolves from mom and pop operations, scalable, systems-driven organization. CEO and founder, recognized the problem and the possibility of using make-up foundation. It is designed with automatic, hard powder makeup for use on any skin tone. After appearing on the reality show for entrepreneurs and many other incentives, the company's sales have grown to nearly $ 800,000. The recent acquisition of clients store chain requires the company to raise capital to finance the necessary equipment. In addition, the company has strengthened its operations in 4000 square feet to improve logistics, quality control and management efficiency. Ambitious sales forecast includes a doubling of sales over the next two years. To support this projected growth, the Director General should ensure that the appropriate systems in place. It also needs to finance marketing programs to drive growth. "Hide
by Ron Mulholland, Anthony Davis, Amanda Goupil, Christina Harvey, Kyle Marcus Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: 07 December 2012. Prod. #: W12373-PDF-ENG
Related Case Solutions & Analyses:
Social Innovation at salesforce.com
Tennant Company
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
Entrepreneurial Finance: Course Introduction
Hanson Industries (A)
Sanofi-Aventis’s Tender Offer for Genzyme
Flash Memory Inc.
Valuation of AirThread Connections
Barclays Bank, 2008
The Farm Winery
