Explores the opportunities and threats to the global Unilever business in 1978 on the basis of commercial and political challenges faced by three of its subsidiary, Lever Brothers in the United States, Hindustan Lever in India, Africa and the United Company in West Africa. Management was faced with several problems: criticism of multinational companies, competition law, expropriation, and increased competition from international and local competitors. Focuses on the development of a new global strategy that put premium on consensus style of management and local government. "Hide
by Jeffrey J. Jones, Stephanie Decker Source: Harvard Business School 26 pages. Publication Date: August 31, 2007. Prod. #: 808025-PDF-ENG
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