Schweizerische Maschinenfabrik Zug, A.G., Spanish Version Case Solution
SMZ is a 110 years old Swiss machinery firm, faces several problems at the end of 1992. It is unclear whether the firm will have the ability to preserve its cost premium that is conventional in the face of foreign competition. The business should chart a road through political modification in Eastern Europe, the effects of the Persian Basin War, weakness in the European Economical Body, and unpredictability over Switzerland's potential in Europe.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: October 06, 1995
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