As a manufacturer of design (ODM) and leading provider of TV Vizio, the market leader in the U.S. for LCD TVs, Amtran Technology Co., Ltd uses the fact that the founder of Alpha Wu describes as "WE" model, in which Western companies perform sales, marketing and product definition work , while the eastern companies in Asia, as well as its design and execution of the works. Faced with the pressure of commoditization, Wu presented the opportunity to license the core brand of TV. Is that consistent with his model? The case examines the changes that have occurred in the receiver of the television market in consumer and challenges facing managers analog market as Sony. It is designed for use with the technical note, "competence destroying Technology Transitions: Why switch to digital is particularly complex," HBS No. 613-024.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Willy Shih, Jyun-Cheng Wang, Karen Robinson Source: Harvard Business School 18 pages. Publication Date: December 14, 2012. Prod. #: 613069-PDF-ENG
