Motorola: Building and Participating in Partnership Ecosystems Case Solution
This instance shows the function of service advancement in handling and producing partnership connections. It likewise checks out: 1) the stress in between worth development and worth capture in collaborations ecosystems and 2) how entrepreneurial business work together with big recognized business.
The situation covers making use of collaborations by an organization advancement team of Motorola to acquire easy access to brand-new, complementary innovations and emphasize how Motorola handles partnerships with smaller sized, business companies. The situation ends with concerns about how Motorola will jockey for placement in an environment formed by its consumer, BT. client's community, which regrouped organizations this sort of as Vodafone, a mobile driver, and Ericsson and Alcatel, competitions in a few of Motorola's industry.
published: 12 Jan 2004
This is just an excerpt. This case is about Entrepreneurship