Increased adoption of a more open approach to innovation fits uneasily with the existing theories of business strategy. Traditional business strategy guided by firms to develop justifiable position against the forces of competition and the power in the value chain, which suggests the importance of building obstacles, not encouraging the creation of value through openness. Recently, however, companies and even entire industries, such as the software industry, are experimenting with new business models based on the use of collective creativity through open innovation. The apparent success of some of these experiments, the predominant problem strategy. At the same time, many of these experimenters are now trying to resolve issues associated with the capture of the value and sustainability of their business models, as well as corporate influence and potential co-option of open initiatives. These questions bring us back to the traditional business strategy, which may offer important information. To make strategic sense of innovation communities, ecosystems, networks and their impact on the competitive advantage of a new approach to strategy - open strategy - not required. Open strategy balances the principles of traditional business strategy with the promise of open innovation. "Hide
by Henry W. Chesbrough, Melissa M. Appleyard Source: California Management Review 21 pages. Publication Date: November 1, 2007. Prod. #: CMR378-PDF-ENG
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