As firms seek to carry through innovation, they face the dual challenge of how to combine seemingly contradictory points of view. First, it is really a desire to bring new products to market and to follow the "market" approach to product development, which is often, as a rule, are conservative by nature. Second to avoid the "innovator's dilemma" or becomes a prisoner again-but-not-more successful technologies in connection with the appearance of apparently "disruptive" new technologies. Provides a framework to help organizations simultaneously address these two issues, which are rooted in the understanding that while the company can produce a set of (technical) features, benefits consumers purchase. However, since most of the advantages of a general nature, the basic "technology" which is based innovation - what we call meta-technologies - as a general character. Focusing its efforts on the meta-technology companies can be innovative, while remaining sensitive to the needs of the customer and at the same time be market and "market-driving". This view offers a possible solution to the "innovator's dilemma" because the technology benefit level rarely destructive, but rather a "continuous" and evolutionary. Firms seeking to develop a successful and sustainable innovation strategy should define these common, or "meta-technologies "and then develop and introduce new products that are based on them." Hide
by Rashi Glazer Source: California Management Review 25 pages. Publication Date: November 1, 2007. Prod. #: CMR381-PDF-ENG
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