Minoru Mori is the CEO of Mori Building, which built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan, which includes high-end retail, restaurants, hotels, office, library and art museum. The destination site for tourists and local residents, development productivity has been strong, with the exception of the Art Museum, which posted losses. In addition, the branding effort Morey was at odds with other residents, and he must manage the "city." Finally, another rival developed by a few blocks away, and the Mori needed to find solutions to this new competitor. "Hide
by Anita Elberse, Andrew Haji, Masako Egawa Source: Harvard Business School 24 pages. Publication Date: November 3, 2007. Prod. #: 707431-PDF-ENG
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