Purple Delivery Company Harvard Case Solution & Analysis

Purple Delivery Company Case Solution

Purple Delivery Company is a provider of gas fuel on demand. It facilitates people who do not want to visit the gas station in order to get fuel for their vehicles. They want the fuel to get filled at their homes or offices. Purple Delivery Company has thus, developed an app that allows customers to get the fuel at their homes or offices or wherever they are. For this purpose, customers have to install the app of Purple Delivery Company, so that they can submit their orders online. The online order requires the location of the customer, time frame in which the customers wants to get the fuel, and the amount of the fuel that has to be delivered.

The time for delivery ranges from 1 hour to 3 hours depending on the feasibility for customers. Furthermore, Purple Delivery Company collects charges for the delivery that depend on customers’ urgency for fuel. It provides 7.5 to 15 gallons of fuel for a vehicle at a time. However, one delivery call is only for one vehicle.

Future Turbulence Study

The environment of Purple Delivery is said to be complex in order for it to grow nationally. Furthermore, it faced difficulty in order to expand to distant cities due to limited outlets from where it distributes gas. Moreover, familiarity with the events has not been approached well. This is why it needs to market the company effectively in order to bring awareness. The environment also includes rapid changing because it is a technological advancement. However, in order to maintain competency, it is the need of the company to remain moderate with the repetitive approach for its services.

Literature Reviews

Bolonkin (2008) has investigated the new design for the cheap aerial pipelines. The design consisted of a large flexible tube, which was deployed at high altitude in order to deliver natural gas in the form of fuel, water and the other load for the transfer among long distances. The main component, however, for the natural source of the gas includes methane of approximately 0.5 kg. Furthermore, the pipeline can be maintained in air without causing any environmental damage. The pipeline can decrease the cost intensely and the time of construction can be saved as well with the implementation of the new design. Hence, it is beneficial to lower the cost of capital for construction.

Mitchel et al (2012) have scrutinized the changes that occurred recently in the gas and oil industry. It has been identified that with the rise of demand of the oil and gas in the different form for the domestic and industrial sector, importance of oil and gas has raised in the industries. Furthermore, there has been technological development in the oil and gas industry through the modernization world over. Modernization has led to the emergence of industries that can deliver gas in form of fuel on demand. Many types of researches have been performed that assured the delivery of fuels through gallons of gas....................

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