The authors argue that the strategy can be defined and created with a simple structure, which leads to the answers to five questions -. The same five questions, regardless of the type, size, or the context of the organization "Hide
by AG Lafley, Roger Martin and Jennifer Riel Source: Rotman School of Management, 5 pages. Publication Date: 01 January 2013. Prod. #: ROT185-PDF-ENG
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