ELITE PERSONAL TRAINING Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

ELITE PERSONAL TRAINING Case Solution

Critical Issues faced by Menard and Craciun

In the case, it is determined that ELITE Personal Training was a newly formed fitness center that aimed to maintain the standard of living of its client with healthy diet and nutrition. Under the supervision of Menard and Craciun, they faced problems in establishing the business within a particular environment due tough competition between already established gyms and fitness centers in London, Canada.

The other critical issue involved lack of necessary resources available to adopt the business fast. Therefore, the two partners were looking for some loan in order to expand their business and to survive in order to repay the invested amount.

Another issue was of grappling the people from different backgrounds and transferring the existing members of the other gyms and fitness centers to ELITE. All these issues were involved and were required to be overcome according to the need of Menard and Craciun in order to generate the desired outcome for business expansion in the coming year.

Situation Analysis

In order to analyze the current situation within a perspective of internal and external environment, the implementation of SWOT analysis would determine the expected internal and external factors that ELITE would face in the coming period.

SWOT Analysis

The proper evaluation of starting the new fitness center within a selected country would be required because it would analyze the impact, which a new business would face in order to survive within the particular industry.

Strengths

The biggest strength for starting the new fitness center was the competency of the owners to run the business because they had vast experience and personal contacts with the related clients and they had the ability to increase this list over the period. Therefore, if these two owners would not be considered to hold the business, then the business might face bankruptcy.

Weakness

However, Elite Personal Training’s weakness was the lack of funds to execute the business operation properly the business and it had less popularity as compared to the established fitness centers. Therefore, this type of weakness might limit the gym’s long-term profit and it could be subjected to loss in the near future, if the competition would be high.

Opportunities

The biggest opportunity for ELITE to grab was the customers and clients from different fitness centers due to the ability of the two owners to execute the results according to the need of every customer. The other opportunity includes the location advantage because there were various offices that included approximately 18000 from different social classes at a distance of 5kms. Therefore, achieving the desire results would enable ELITE to implement its expansion program under the proposed period.

Threat

The biggest threat for ELITE was the increasing competition in the fitness industry, which would hinder the expected results and increase the level of price war between rivals as well. This would allow the centers to maintain their position within the market by dropping their respective price level in order to have a competitive advantage over others.

Options to run the business

Various options under are consideration to run the business more effectively as compared to the actual option implemented by ELITE personal training. These options include modifications within the current option and could generate better results in order to achieve the results more accurately.............

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ELITE PERSONAL TRAINING Harvard Case Solution & Analysis