Encana Corporation: Marketing and Selling Strategy Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Encana Corporation: Marketing and Selling Strategy Case Solution

Introduction

Encana Corporation is a North American company engaged in producing oil, natural gas, and natural gas liquids (NGLs). The company was established in 2002. Moreover, the reserves are situated in North America and the headquarters of the company is situated in Alberta.

The company’s onshore operations are in Alberta and northeast British Columbia, it also developed its operations on the coast of Nova Scotia. The company operates its subsidiaries in Colorado, New Mexico, Wyoming, Texas, and Louisiana in Unites States. The corporation formed two subsidiaries in 2009, first is the unconventional natural gas and natural gas liquids explorations and second is an integrated oil company known as, Cenovus Energy. Before shifting its operations completely to the North America, the company also had units in Canada but they were divested before 2000. (Encana, Encana, 2016)

The company believes that through investment in high value assets, efficient operation and effective R&D, the company can earn acceptable profits and can easily maximize its shareholders value. The major focus of Encana is towards profit maximization and cost reduction. Moreover, the company has a diverse business portfolio, which enables it to earn high revenues and to compete successfully in the industry.

Vision of the company

To be the leading North American Resource Play company.

From the vision statement of the company, it can be seen that the company’s objective is to become the number one oil and gas company in the region, while ensuring the rights of its clients and other stakeholders. However, the details of the clients and stakeholders have been discussed below.

Clients of the company

Moreover, the company is known for exploration and production of natural gas and crude oil.

Furthermore, these key stakeholders directly and indirectly affect the company. Since, the company digs on land which is sometimes own by the general public than the government, the company then takes the place on rent and starts digging, that’s why landowners are counted as key stakeholders...................

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