It is not uncommon to meet the challenges in the business literature, encouraging leaders to pay attention to a radical innovation and / or persuading managers to focus too much effort in the search for additional innovations. Undoubtedly, for many years, successfully radical innovations have had a significant impact on the fate of companies. At the same time, the company can afford to overlook the role of additional innovations to improve and maintain revenue and profit streams of successful radical innovations. In terms of survival, growth and profitability of the firm, as home runs (radical innovation) and singles (incremental innovation) matter. The fact that work at home, as a rule, rarely emphasizes the importance of frequent singles. Against this background, this paper discusses the various contexts of competitive strategy that incremental innovation can be effectively leveraged. "Hide
by Rajan Varadarajan Source: Business Horizons 9 pages. Publication Date: January 15, 2008. Prod. #: BH307-PDF-ENG
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