Setting the goal of becoming one of the 20 largest companies in the dairy industry in the world by 2010, Inner Mongolia Yili Group had ambitious plans. As one of the largest national companies in China dairy products, its main goal was to compete as a local company from competitors joint ventures that have used the benefits granted to "foreign" companies. To separate themselves, Yili focused on research and development and innovative ways to improve the industry. Proving that he can change the industry standards and lead the country not accustomed to the consumption of dairy products, to the point where demand outstrips supply, Yili Group is making its mark to go global. As an official sponsor of the 2008 Olympic Games in Beijing and the official supplier of the milk out of the game, he makes a bet that the brand can go further beyond China. Will be a day that is a mongrel of Topeka Yili milk bottle in their hands will be in the near future? "Hide
on F. Warren McFarlan, Regina Abrami, William C. Kirby, Tracy Yuen Manty Source: Harvard Business School 25 pages. Publication Date: January 30, 2008. Prod. #: 308052-PDF-ENG
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