Sustainability at IKEA Group Case Solution
The strategy particularly fixated wood, which stood for 60% of IKEA Group's overall procurement in loudness and made up a crucial lever for the business to enhance its favorable influence on durability. IKEA Group Management for that reason needed to choose ways to handle its profile of wood durability efforts, particularly in the situation of the business's aggressive development strategy.
By 2014, IKEA Group was really the biggest house providing business, with EUR 28.5 billion of deals, and prepared to get to EUR 50 billion by 2020, generally from arising markets. At the exact same time, IKEA Group had actually embraced in 2012 a brand-new sustainability technique that concentrated the business's efforts about its whole worth chain through its basic materials sourcing towards the way of life of its conclusion customers.
PUBLICATION DATE: September 02, 2014
This is just an excerpt. This case is about STRATEGY & EXECUTION
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