Boston Fights Drugs (A): Designing Communications Research, Spanish Version Case Solution
Using the focus group approach they find that most of the existing anti-drug marketing is ineffective. Although this new team isn’t as confident, they do have a new set of plans.
Explains in depth the movement begun by 5 people with a $20,000 spending plan who wanted to counter drug abuse amongst Boston's students.
PUBLICATION DATE: October 30, 1987
This is just an excerpt. This case is about SALES & MARKETING
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