Started as Crew (C): McDonalds Strategy for Corporate Success and Poverty Reduction Harvard Case Solution & Analysis

Since the early 1970's to the early 21 th century, transnational corporations (TNCs) are increasingly involved in poverty reduction as part of its business strategy. This participation is a reflection of awareness of the growing gap between rich and poor in the world. Corporation McDonald `s, despite the many criticisms directed at it is about dead-end jobs and the negative effects of fast food, challenged the norms, however. The company used a combination of promotion-from-within strategy and monitoring staff training programs to develop an abundant pool of human capital. The company has been deeply committed to its employees, which "began as a team" growth through the ranks, with the required training to its Hamburger University. This case in detail the growth of McDonald `s, its special culture and its emphasis on pride and" watched as the crew "element, and illustrates these elements with different stories of employees who have risen through the ranks of management and executive positions.
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by Pat Werhane, Regina Wolfe, Laura Pincus Hartman, Justin Sheehan, Jenny Mead Source: Darden School of Business 21 pages. Publication Date: February 29, 2008. Prod. #: UV1156-PDF-ENG

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