Adam Opel AG (A) Case Solution
The unforeseen and quick political modifications make complex the choice procedure. The question arises as to how do unanticipated and fast political modifications effect this particular reaction?
This note emphasizes on the tactical problem of ways to move toward the Eastern German market place right after the Berlin wall boiled down in overdue 1989. Throughout an abnormally abundant economic-political and organizational-personal circumstance, the chairperson of GM's German branch needs to react to Volkswagen's preemptive step in Eastern Germany.
PUBLICATION DATE: March 13, 1992
This is just an excerpt. This case is about STRATEGY & EXECUTION
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