Germania Fluggesellschaft mbH (A) Case Solution
The students operated game-theoretic investigations as they analyzed the scenario of Germania Fluggesellschaft MBH at the start of its first scheduled flight service on the Frankfurt-Berlin course in the autumn of 2001. Entry into this marketplace will leadGermania into direct competition with Deutsche Lufthansa AG, which now holds a monopoly on the course. In this situation the students conducted tactical evaluations from the perspectives of both rivals, to investigate the tactical consequences of duplicating the exact same game several times (i.e., investigate the difference between games and supergames), in order to discover the tactical function of standing in recurrent interactions between players, to comprehend the worth of deterrence and assess the risk of predatory pricing, and to create a successful business model for entry into a marketplace that's controlled by a big, monopolistic incumbent. See also the B case (UVA-QA-0621).
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: January 05, 2004
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