In 1995, Procter & Gamble (P & G), scientists have begun to explore methods of purification of water for use in communities facing water crisis. P & G, one of the world's largest consumer products company, was interested in attracting industrial water quality in remote areas around the world, because the lack of clean water, especially in developing countries, is alarming. In the second half of the 1990s, about 1.1 billion dollars (of the world population of 5.6 billion) have no access to clean drinking water and sanitation. About 6 million children die every year from diseases, including diarrhea, hookworm and trachoma, caused by contaminated water. Many of these deaths could have been prevented if the product water treatment coupled with effective education and distribution. With a long history of research and innovation in the field of health, hygiene and nutrition, P & G looked at ways he can apply to the safe drinking water crisis of the new millennium. Although the company has a wide range of successful products, P & G does not offer anything that involved water treatment, either within the country or in developing countries, where poverty, lack of infrastructure and inaccessibility of remote communities, made the prospect of water treatment more difficult.
This Darden study. "Hide
by Jenny Mead, Laura Pincus Hartman, Justin Sheehan Source: Darden School of Business 5 pages. Publication Date: March 24, 2008. Prod. #: UV1160-PDF-ENG
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