In 2007, the popular acceptance of global warming, and the new recognition of its potential impact, carbon dioxide emissions has led to the front the minds of Americans. The ongoing crisis in Iraq, and in the United States, the deterioration of relations with other oil-rich countries, such as Russia and Venezuela, emphasized the lack of energy security for the Western countries that import a lot of oil. Moreover, the increase in gas prices began to pluck the drivers at the pump while U.S. vehicles consumed 3.3 billion barrels of gasoline and 1.2 billion barrels of diesel fuel per year (as of 2006). These factors combined to create what some observers called a "perfect storm", drawing attention to the spread of drug abuse in the developed countries of the world oil. However, as concern about these issues was to reach all-time high, transportation technology is going through a revolution. Achievements in the field of alternative fuels, electric driving, and hybrid technologies, showing promise for reducing oil consumption. This article explores some of these new innovations. "Hide
by Erica Plambeck, Lyn Denend, Fraser Stark Source: Stanford Graduate School of Business 23 pages. Publication Date: March 24, 2008. Prod. #: OIT74-PDF-ENG
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