World Wide Licenses Ltd.: From Disney to Polaroid Case Solution
World Wide Licenses (WWL) was a low-technology company that licensed renowned brands, which it then applied to school related products as well as pencils and pens.
Eventually, it landed worldwide rights to the “Polaroid” brand name and transformed into a digital imaging company. Explores how the transformation was made by it and how it should continue.
PUBLICATION DATE: October 20, 2004
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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