Cambrian House is building Internet products and services based solely on their user community for all of their innovation and new product development process. Members submit ideas for new products and services, as well as take part in the monthly voting process to select the best ideas. The company is considering the deployment of market forecast deepening user intervention and commitment to innovation.; However, not sure this is an appropriate strategy for your community "Hide
by Peter A. Coles, Karim R. Lakhani, Andrew McAfee Source: Harvard Business School 13 pages. Publication Date: March 28, 2008. Prod. #: 608016-PDF-ENG
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