Haier Group has been China's largest white goods manufacturer and one of the fastest growing companies in the world of white goods. The company began as a nearly bankrupt refrigerator factory in Qingdao, China, equipped with a group of low-skilled workers and undisciplined, low productivity, low quality product and unprofitable business. Its current CEO Zhang Ruimin, first took over the company in 1984 and established rules and corporate culture, an updated business strategy and incentives based management control system. All this is turning into a global player Haier less than 2 decades. In this study, a system of management and control of Haier as it was adapted in the internationalization strategy of the company, as it motivated employees to achieve high performance targets and how it is structured business units to ensure optimal performance. "Hide
by Emily Ho, Amy Lau, June Han Source: University of Hong Kong, 26 pages. Publication date: April 10, 2008. Prod. #: HKU739-PDF-ENG
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