Choice Hotels International--1995 Case Solution
This note discusses the various ways Choice Hotels, the franchiser for seven mid-market hotel chains, can realize economies of scope across its multiple products. Additionally provides a chance to discuss the benefits and constraints of various organizational types (especially, the franchise form) as a means of realizing these economies of scope.
In adapting to a growing U.S. resort marketplace, Alternative has to confront the understanding that the competitive environment and its choice of organizational form demand limitations on the ways in which it can recognize these economies of scope.
PUBLICATION DATE: April 24, 1995
This is just an excerpt. This case is about STRATEGY & EXECUTION
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