Chiquita Brands International (A) Case Solution
When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's biggest banana vendor, sees its sales and net income plummet. Because of this, losses are sustained by Chiquita. To fight the EU policy, Chiquita files a Section 301 Petition with the U.S. Trade Representative. Yet CEO Keith Linde understands that a successful 301 investigation can create only moderate-to long term effects. In 1995, Chiquita faces the immediate importance of enhancing the dismal financial position of the firm.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: October 17, 1996
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