E. Rachel Hubka (A) Case Solution
E. Rachel Hubka, general manager of a Chicago school bus firm, has the chance to begin her own bus business. The business she'll be entering heavily controlled, is tremendously competitive, and confronts long-term labour shortages.
Hubka expects to solicit on a fresh labor pool and help her community by finding her company in an inner city area that most company has left. But this strategy invites a fresh threat: relying on workers with work experience that is marginal.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: February 01, 1996