Recyclable by Nature, Spanish Version Harvard Case Solution & Analysis

Recyclable by Nature, Spanish Version Case Solution

Tetra Pak was the leader in multilayer packaging creation of the world. In Mexico, parts of urban waste, for example multilayer packaging containers, weren't recycled in the mid-1990s.

Every month, Mexico City disposed of 35 million containers of this type, which took 35 years to disintegrate. They collectively established a program called "Recyclable by Nature" and invited all parties gaining from multilayer packaging to join in order to share the responsibility for their final administration. The program included consumers, marketers, producers, and the local government as well.

PUBLICATION DATE: July 25, 2003

This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION

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