PharmaPlus in Hungary Case Solution
Pharmaplus, in the year 1997, is attempting to enter the retail "drugstore" industry, an industry that doesn't yet exist in Hungary. Hungary has strict laws defining what can be sold in a drugstore and a "druggery," (which are two different things), yet PharmaPlus, (no link with the North American chain PharmaPlusDrugmart), is trying to mix the two with its one present shop.
The Management of PharmaPlus is facing resistance from the regulatory body of pharmacists, which has power over the businesses of a drugstore and the stakeholders in the present business structure,despite having the support of the Minister of Health and strongsigns the theory is popular with customers. The case deals with (1) problems of lobbying the stakeholders that have power;(2) buildinga sustainable competitive advantage in a marketplace that doesn’t boast such a company yet;(3) the notion of an international notion of service;(4) shaping an industry to one's own edge;(5) an industry of pure competition;(5) possible international growth, and (6) the impact of Hungary entering the EU.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 29, 1998
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