Brandmate Facebook Fan page Case Solution
Reasons for the inefficiency of Fan Page
There are numerous reasons, which have been stopped the performance of the Bandmate's Facebook fan page. However, the key reasons include the inappropriate promotion of the page, reaching the wrong target market and incorrect positioning. These reasons will be discussed in detail in the next section.
Inappropriate Promotion
The company’s page has numerous likes and according to these numbers the company’s page has to work more efficiently than now. The reason for its failure is that the company is not promoting its page on different channels as the page lacks in search engine optimization. This means that whenever the page or brand user wants to search the page through any search engine, then he or she will not get the desired results. This thing reduces the customers’ reach for the page. However, the page is not showing on the Facebook platform where apps and other games or promotional material are shown.
Wrong Target market
The company is targeting primarily two main categories and sees them as its target market. These groups include the brand ambassadors and brand lovers. However, brand ambassadors have the top priority for the company. These online brand ambassadors are not promoting the company’s page properly and due to this the company’s customer reach frequency is getting cheap, and brand lovers are not being attracted by the page. Therefore, it is recommended for the company to position its page to the specific target market to increase its market and online visibility.
Incorrect positioning
Many of the brand lovers see the fan page as brands own i.e. that people think that the fan page belongs to the parent companies. However, this is not true, as Bandmate is only promoting brands through brand lovers and ambassadors. Due to this wrong positioning, the page is not generating the desired results..................
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