This case is the expansion of the product - garlic and herb cubes. This case can be used to examine the merits of alternative distribution channels, or it can be used more widely to explore the development of more effective marketing programs. Students are asked to 1) assess how competition affects the marketing plan Toppits', 2) select group of clients to identify and determine how the group affects the marketing plan, and 3) identify and evaluate the distribution of cases, and 4) the development of marketing strategy and budget, and 5) make a decision.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Elizabeth M. Grasby, Robert De Vooght, Stephen Fry Rene Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: 06 May 2008. Prod. # 908A05-PDF-ENG
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