Wells Fargo Online Financial Services (A), Spanish Version Case Solution
The OFS group supports and develops services that that allow the customers of banks, both in this present and the future generation, to deal in transactions online. OFS was finding it hard to balance the need for quantifiable goals and a clearly articulated strategy with the flexibility needed in its dynamic surroundings.
Even though a particular culture had been started by Mr. Wells Fargo, one that comprised of monetary metrics,yet OFS considered that its company couldn't be quantified and assessed on the basis of monetary metrics. For instance, the group was unprofitable, yet it supplied a vital element to the bank's long term strategy. The OFS group considered the Balanced Scorecard would enable them to develop a set of integrated, multidimensional measures to evaluate performance against its targets and to convey and upgrade its strategy in fast changing surroundings.
This is just an excerpt. This case is about FINANCE & ACCOUNTING
PUBLICATION DATE: June 12, 1998
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