Adezan is the average Brazilian company in the packaging and logistics business. It serves a wide portfolio of clients, and has a number of global companies, among its key customers. Adezan transformation from manufacturer of wooden containers logistics provider is, in particular, as a result of opportunistic strategies and entrepreneurial skills Cesar Zanchet. In a period of profound change in the market, Adezan facing 7-7-7 problems Cebrace; joint venture global glass manufacturer Saint Gobain and Pilkington, to deliver a 7% reduction in packaging costs within three years. This case covers the guidance of Cesar, and stresses that the scientific literature defines as "business capital".
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by John Zerio, Veronica Miranda de Souza Source: Thunderbird School of Global Management 15 pages. Publication Date: May 30, 2008. Prod. #: TB0037-PDF-ENG
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