Management team Rackspace, faced with the placement of the services offered and the reduction of financial reserves, decides to make the customer focus of its new slogan strategy. This short was intended as a case discussion igniter for a series of short videos describing the transition to a more customer-oriented approach. "Hide
by James L. Heskett, W. Earl Sasser Jr. Source: Harvard Business School 2 pages. Publication Date: June 9, 2008. Prod. #: 808166-PDF-ENG
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